By definition a craft brewer is small, independent and traditional. The beer itself is made in an 'old-style', non-mechanized way. According to research, the average American lives within 10 miles of a brewery and as a nation, the U.S. now has more beer styles and brands to choose from than any other market in the world. Simply, the reason to choose a craft beer over a standard draft beer is TASTE. Craft beers just taste better. They are more flavorful, each glass displays the creativity and passion of its maker and the complexity of its ingredients. Why drink a beer where flavor is pushed by the wayside because it is mass produced and mass marketed by the 'big beer' companies?
According to google trends craft beer interest via the internet over the past 8 or 9 years has drastically increased. In 2013, craft brewers reached 7.8 percent volume of the total U.S. beer market. THE PEOPLE WANT THE GOOD STUFF!
You can find almost anything in craft beer including exotic ingredients, rich dessert flavors and interesting herbs and spices. Large corporate breweries bring no surprises to the table. Huge beer companies need to attract a massive number of buyers, so they make beer that they know has been successful in the past. Craft breweries, on the other hand, apply their creative skills to brew more unique beers and are able to take risks because they produce a much smaller quantity of product.
Lastly, perhaps one of the leading qualities which puts craft above draft is the fact that when you purchase and drink a craft beer you are supporting a local community! So, not only are you receiving a better quality beer but you are contributing to good people.
The views and opinions expressed herein are those of the author's alone and do not necessarily reflect the views of Ora Media, LLC, its affiliates, or its employees.