First Draft: Market Saturation

Beer Geeks host Michael Ferguson gives his "First Draft" take on saturation in the craft beer market.

With over 3400 breweries in America as of the end of 2014, the question of market saturation inevitably comes up when talking about craft beer. Shelf space is harder and harder to come by, and breweries need to get creative in the ways they package and market their product. Michael takes a look at a few different examples of just how American craft breweries are doing their best to get eyes on their beer.

The views and opinions expressed herein are those of the author's alone and do not necessarily reflect the views of Ora Media, LLC, its affiliates, or its employees.

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