In the last 24 hours, Fox News's Shepard Smith unveiled the new Fox News Deck where journalists will be on camera sifting through news and social media to bring the world the most breaking, breaking news. Other news networks have created similar spaces. For example, the Today Show launched their "Orange Room" which does the same thing. But there's something a little different about this room. They're called BATS, Big Area Touchscreens, and they're 55" screens that each journalist will sit in front of. Any of these touchscreens are ready to be displayed on air. Look at those giant BATS! (With a name like Big Area Touchscreens, it's almost as if Fox is asking for it on purpose.)
In ten years the breaking news story will be, Fox News journalists blind after years of sitting too close to giant screen. Behind the BATS, is a 38 foot wall in which pictures can be displayed and moved around with the touch of Shep's magic wand. To see Shep's entire video, click here.
"Big-Area Touchscreen Arm Fatigue Syndrome" to be one of the most competitive pay-per-click phrases within three years.
— Cennydd Bowles (@Cennydd) October 8, 2013
I wonder if these BATS are forehead responsive: Fox News debuts bizarre, giant tablets in new newsroom http://t.co/Q9dlbMcCZd via @verge
— Katherine Leone (@thekatieleone) October 7, 2013
"We call these BATs," Smith notes. "Big area touchscreens." http://t.co/K9pIbqO3GB I doubt "area" is the word they're actually using.
— Stacy Cowley (@StacyCowley) October 7, 2013
How long will it take the Twitterverse to re-name the Fox News BATS?
— Kemp Mullaney (@KempMullaney) October 7, 2013
where were you when you first saw fox's big ass touchscreen
— T.C. (@LaughingStoic) October 7, 2013
If only Karl Rove had a Big Ass Touchscreen in 2012, he would have called Ohio right
— Igor Bobic (@igorbobic) October 7, 2013
Yep, it didn't take long for Big Area Touchscreen to stand for something else. Way to go, Fox News!
- Fox News Deck Includes Giant Touchscreen Monitors, 38-Foot Video Wall (mediabistro.com)
- Fox News Replaces Desks With Ridiculously Large Touchscreens (mashable.com)
- Fox News And Its Big-Ass Touchscreens (retrometrotech.wordpress.com)
The views and opinions expressed herein are those of the author's alone and do not necessarily reflect the views of Ora Media, LLC, its affiliates, or its employees.