Jay Z turns 44 today and as of yesterday decided to embark on what he calls a spiritual and physical journey: he and Beyonce are going to be Vegan for 22 days until Christmas.
On his blog he wrote, "Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!"
He continues, "Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!"
And then, to really keep us interested, he adds, "P.S. B is also joining me."
Aw, it's a a family cleanse! (You can check out the full blog post here.)
Let's get down to the facts. Jay Z and Beyonce are amazing and they can pretty much do whatever they want. However, let's just call this like it is, an ad.
At the conclusion of the post, Jay Z includes a link.
"I will let my friend Marco explain the benefits of a plant based diet here."
We clicked on the link and it took us to a website called 22daysnutrition.com where one can buy protein and energy bars and also follow Jay Z and Beyonce's diet for the next 22 days. Their slogan is "It takes 21 days to make or break a habit. With 22 days you've found the way." Oh...22 Days is the name of the company whose diet plan you are following. That makes a lot more sense than the whole 2+2=4 thing.
We've got to hand it to Beyonce and Jay, they are geniuses.
Anyway, Happy Birthday, Jay Z! Enjoy a few extra veggies today to celebrate! Or maybe a protein bar from 22 Days Nutrition? Just an idea.
Jay Z is going Vegan. Some rhyme suggestions: "weekend", "weakened", "sneakin", "peakin"...umm that's all I got.
— Clay Addy (@claymsu) December 4, 2013
Jay-Z is going Vegan. Can't wait for him to start rapping about how good his skin looks and how regular his bowel movements have become.
— Chef Grant Soto (@ChefGrantSoto) December 4, 2013
Jay Z just announced he is going vegan. Looking forward to hearing how he makes that sound cool in a verse.
— Robin Lundberg (@robinlundberg) December 4, 2013
♫"If you're vegan-hatin' I feel bad for you, son. I got 99 problems - gettin' protein ain't one."♫ -Vegan Jay Z. #Veganized#GoVegan
— Vegan Tweeter (@VeganTweeter) August 3, 2013
- Jay Z and Beyoncé Are Going Vegan (vulture.com)
- Jay Z and Beyoncé turn vegan (standard.co.uk)
- WADOO!!NEWS:Jay Z and Beyoncé Pledge to Go Vegan (radiowadoo.wordpress.com)
The views and opinions expressed herein are those of the author's alone and do not necessarily reflect the views of Ora Media, LLC, its affiliates, or its employees.