Jay Z turns 44 today and as of yesterday decided to embark on what he calls a spiritual and physical journey: he and Beyonce are going to be Vegan for 22 days until Christmas.
On his blog he wrote, "Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!"
He continues, "Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!"
And then, to really keep us interested, he adds, "P.S. B is also joining me."
Aw, it's a a family cleanse! (You can check out the full blog post here.)
Let's get down to the facts. Jay Z and Beyonce are amazing and they can pretty much do whatever they want. However, let's just call this like it is, an ad.
At the conclusion of the post, Jay Z includes a link.
"I will let my friend Marco explain the benefits of a plant based diet here."
We clicked on the link and it took us to a website called 22daysnutrition.com where one can buy protein and energy bars and also follow Jay Z and Beyonce's diet for the next 22 days. Their slogan is "It takes 21 days to make or break a habit. With 22 days you've found the way." Oh...22 Days is the name of the company whose diet plan you are following. That makes a lot more sense than the whole 2+2=4 thing.
We've got to hand it to Beyonce and Jay, they are geniuses.
Anyway, Happy Birthday, Jay Z! Enjoy a few extra veggies today to celebrate! Or maybe a protein bar from 22 Days Nutrition? Just an idea.
Jay Z is going Vegan. Some rhyme suggestions: "weekend", "weakened", "sneakin", "peakin"...umm that's all I got.— Clay Addy (@claymsu) December 4, 2013
Jay-Z is going Vegan. Can't wait for him to start rapping about how good his skin looks and how regular his bowel movements have become.— Chef Grant Soto (@ChefGrantSoto) December 4, 2013
Jay Z just announced he is going vegan. Looking forward to hearing how he makes that sound cool in a verse.— Robin Lundberg (@robinlundberg) December 4, 2013
♫"If you're vegan-hatin' I feel bad for you, son. I got 99 problems - gettin' protein ain't one."♫ -Vegan Jay Z. #Veganized#GoVegan— Vegan Tweeter (@VeganTweeter) August 3, 2013
Related articles
- Jay Z and Beyoncé Are Going Vegan (vulture.com)
- Jay Z and Beyoncé turn vegan (standard.co.uk)
- WADOO!!NEWS:Jay Z and Beyoncé Pledge to Go Vegan (radiowadoo.wordpress.com)
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