IMPRESSED?: New Apple Ad Shows Off the Thin iPad Air Using a Pencil

Apple calls it the power of “lightness”...

The new ad posted online hawking the iPad air is a bit of a tease.

Everyone wants to get a look at the new product, but instead we’re shown a pencil.

Check out the ad:

Here’s a few things we’ve learned about this latest model from Apple:

  • It’s just 7.5 millimeters thin and weighs only one pound.
  • The inside bezels are thinner, more smoothed out, so all you see is what’s inside your screen without much of a border.
  • It was described as “screaming fast” by the top Apple executives at its launch and touts 72 times faster graphics with its 9.7” display.

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