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JINGLE BALLS: Kmart Courts Controversy with Musical Joe Boxer Christmas Ad

NewsBreakerNov 20 '13

Kmart’s edgy new holiday advertisement featuring men in Joe Boxer underwear swinging their hips to the tune of Jingle Bells is causing strong reaction from fans of the family friendly retailer. The implication that the men are swinging their testicles to make music has prompted reactions of filth, tacky, and distasteful. Kmart calls the ads a “playful take on spreading holiday cheer”.