Brazil’s Method for Fighting Online Hatred Has Racists Posting Scared

The campaign, “Virtual racism, real consequences” has an ingenious method for fighting the anonymous nature of online racism. The group behind the campaign geolocates the person who posted an offensive comment, then puts it up on a billboard in his or her neighborhood.

The campaign’s masterminds, the Criola group, “a nonprofit that works to defend the rights of black women in Brazil”, may blur out the name and profile picture, but it’s not hard to determine who is behind the slurs if one happens to be Facebook friends with the poster.

The Criola group insists they are not trying to call anyone out specifically. "We omit names and faces of the authors because we have no intention of exposing anyone. We just want to educate people so that in future they think about the consequences before posting racist comments."

“Virtual racism, real consequences” was launched after Maria Júlia Coutinho, the first black weather forecaster on Brazilian TV, was attacked by a deluge of inappropriate Facebook comments for correcting another anchor on air.

As Yahoo Finance reports, “the offensive comments range from telling her to ‘go f--- herself’ to saying her nickname ‘Maju’ made it clear she was from Africa.”

Would you support this project coming to the U.S.? Or do you believe it violates your free speech protections under the First Amendment? Sound off below (but remember, your hate speech can end up on a billboard in your hometown)!


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