Julie Roehm is SVP Marketing, "Chief Storyteller" at SAP. Formerly, as a Marketing Strategy Consultant she served companies in all industries, of all sizes. Her client list includes, Credit Suisse, Time Inc., BIAP, Acxiom, ad agencies, and others including multiple start ups in the technology and new media spaces. She speaks on the Leigh Bureau speaking circuit, is a frequent contributor on Fox Business News.
Prior to this, Roehm was the director of marketing communications for Chrysler Group with responsibility for all branded communication efforts for the Chrysler, Jeep ® and Dodge brands. Roehm's responsibilities include media purchasing and creative; auto shows, branded events, sponsorships and partnerships; interactive media and gaming, customer relationship management, merchandising and licensing, and dealer advertising association communications.
Roehm has been lauded for her successful efforts in moving the marketing industry's perception and consciousness regarding media mix and stale industry practices, particularly as it pertains to the media buying and selling process where she proposed a new market driven process based upon the NASDAQ system. Roehm outlines the future of media as broadband and two-way devices replace existing communication tactics. The results and impending discussions have been the topic of discussion in such publications as Ad Age, Automotive News, NY Times, Jack Myers Report and other notable publications.
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